Emma, the AI receptionist for UK trades and small businesses

Every call answered. Every lead followed up. While you get on with the job.

Emma answers your phone and WhatsApp when you can't. She asks the right questions, writes up the job, and sends you a lead that's ready to call back.

No developer setup on your end. Live on phone and WhatsApp. Built and hosted in the UK.

While you were out

CallerSadie Okafor
Number07700 900 118
PostcodeNW3
MessageWants a quote this week. Not urgent. Details on callback.
Taken by Emma, on WhatsApp
Call back today

Plug in your numbers.

Calls ring out while you're on a job. WhatsApp messages sit unread. Voicemails never get returned. Set the sliders to your own numbers and see what that costs you.

We assume 30% of enquiries become booked jobs when someone follows up promptly.

£1,008
Lost per week
£52,416
Lost per year
Revenue you could win back, after Emma's cost
about £49,000 a year

From ringing phone to booked job.

Keep your number and your WhatsApp. Here's how one enquiry moves through Emma, step by step.

0:00
Step 1

Emma answers

Phone or WhatsApp, answered before it reaches voicemail. Emma asks what the job needs, like a good receptionist would.

Live call · answered in 3 rings
0:04
Step 2

You get a text

As soon as the call or chat ends, a summary lands on your phone. No login needed.

🔔 New Emma lead
👤 Sadie Okafor
📞 07700 900 118
🏠 NW3
🕐 Callback: today
0:20
Step 3

Saved to your dashboard

Every lead is saved automatically, so you can search it later. Nobody has to remember to write it down.

Sadie OkaforLead
NW3 · Standard2m ago

From sign-up to your first call.

One conversation, one ready-to-call lead.

WhatsApp · New enquiry
CallerHi, do you have anyone free to come and quote this week? Not urgent, just want a price.
EmmaOf course, happy to get that booked in. Can I take your postcode and a quick idea of what you need quoting for, so I can get the right person out to you?
CallerNW3, it's just the one job. I'll explain properly when someone calls.
EmmaPerfect, that's logged. Someone from the team will call you back soon to get the details and book a time that suits you.
Lead captured · ready for callback
NAMESadie Okafor
CONTACT07700 900 118
POSTCODENW3
REQUESTQuote requested, details to follow on callback
CHANNELWhatsApp
URGENCYStandard

Every call and chat, saved and searchable.

Nothing lives in someone's head or on a scrap of paper. Check it once a day and you're up to date.

app.eticall.co.uk/dashboard

Good afternoon

7 enquiries came in today across calls and WhatsApp. 5 leads to ring back. 1 already booked.

7
Enquiries today
41
This week
1m 58s
Avg. call length
76%
Lead rate
Recent activity View all →
☎
Sadie Okafor
Quote requested, NW3, callback today
Lead12m ago
💬
Tom Rundle
Repeat customer, asked about lead times, flagged urgent
Urgent47m ago
☎
David Ferns
General pricing question, answered from FAQ, no callback needed
Resolved1h ago
💬
Unknown caller
Sales pitch for advertising, politely declined and ended
Declined2h ago

What you get with Emma

Phone and WhatsApp together

Emma handles both channels with the same knowledge and the same memory of the conversation, so customers don't repeat themselves.

Trained on your actual products

Give Emma your price list, spec sheets and fitting notes and she'll answer with them, not a generic script.

Sounds natural

A friendly, conversational voice. No robotic menus, no "press 1 for sales."

One dashboard, every conversation

Every call and WhatsApp thread, transcribed, tagged and searchable in one place.

Escalates when it should

Sticks to the prices and answers you've given her, and passes anything unusual straight to you instead of guessing.

Live in days, not months

Built and configured by EtiCall. Keep your current number, and we set up Emma's WhatsApp for you. No new hardware.

Two plans. No exit fees.

Starter

£59/month

14-day free trial · no setup fee · cancel any time

  • Up to 50 calls and chats a month
  • A summary texted to you after every call or chat
  • Trained on your products, pricing and service area
  • Live dashboard with transcripts
  • Set up and supported by EtiCall
Start your free trial

Busy

£79/month

14-day free trial · no setup fee · cancel any time

  • Up to 150 calls and chats a month
  • A summary texted to you after every call or chat
  • Trained on your products, pricing and service area
  • Live dashboard with transcripts
  • Set up and supported by EtiCall
Start your free trial

Running multiple sites or brands, or more than 150 calls a month? Talk to us, and we'll scope something bespoke.

Common questions

Do I need to change my phone number?

No. Keep your existing mobile or landline and set 'forward if no answer' to Emma's number with a short code. Emma's WhatsApp runs on a dedicated number we set up for you. Nothing changes for the people calling you.

Will customers know it's an AI?

We tell callers Emma is an assistant. We don't pretend she's a person. Most customers care far more about getting a fast, useful answer than who or what handled it.

Can Emma actually book jobs into my diary?

Emma captures the enquiry and the ideal time, and drops it onto your dashboard for you to confirm. Nothing is booked until you or your team say yes. Full calendar auto-booking can be added as part of a bespoke build.

How is this different from a call answering service?

A human answering service works from a script and hands you a message. Emma works from your actual product and pricing knowledge, answers on WhatsApp as well as voice, and is there at 3am and on bank holidays. When your prices change, we update her for you.

How long does setup take?

Typically a few working days: EtiCall configures Emma against your products and trade specifics, sets up your call forwarding and WhatsApp, and tests real conversations with you before going live.

Stop losing jobs to missed calls.

14 days free. We set Emma up around your products and pricing.

Choose your plan